Ep #98: Are You Maximizing Your Current Reputation and Marketing with John Martinez

John's sales tactics can be applied by anybody that has to sell products or services to customers who may not always be receptive. Instead of making the seller or the customer feel trapped and uncomfortable, John's selling techniques focus on advising buyers - whether they be consumers, patients, or otherwise - on their best options. The process is about two-way communication, rather than constant pitching.

We talk about how John became an expert in sales despite not fitting the "typical" salesperson personality expectations. John also discusses the interconnected nature of sales and marketing, and why it's so important to make sure your marketing tactics and sales process complement each other. We also touch on the relevance of sales for professionals in private practices and how they can apply John's hard-won advice.

You can find show notes and more information by clicking here: http://bit.ly/2hSbt2h